Etsy SEO 2024 SIMPLIFIED 🎯 | Etsy 2023 SEO | Etsy SEO Tutorial | How to sell on Etsy 2024

About this video

In this simplified Etsy SEO tutorial, Kate Hayes — who says she has been on Etsy for seven years and reached the top 1% of sellers — explains that the algorithm works in two phases and that performance boils down to keywords and conversion rate. In query matching, Etsy scans listings for the shopper’s phrase; in ranking, it orders the thousands of eligible matches by relevance and likelihood to convert, using the example ’engraved wooden spoon.’ She defines short-tail keywords (single broad words like ‘mug’) versus long-tail phrases (e.g. ‘mug for Mother’s Day,’ ‘printable painting’), and the four keyword locations: title, 13 tags, categories/subcategories chosen from a dropdown, and attributes such as color or material — the latter two act as extra tags. She advises not repeating an attribute exactly in tags (use ‘forest green scarf’ rather than just a color) and updating keywords seasonally. Her tips include thinking like your shopper — considering use, recipient, gifting occasion, aesthetic, size/shape/material, with examples like ‘golfer gift’ and ‘first birthday onesie’ — mining patterns in reviews (e.g. repeated praise for softness suggesting ‘soft hoodie’), using Etsy’s predictive search phrases, using Sales Samurai for trending keywords, and staying current via Etsy’s Marketplace Insights and the free Retail Brew newsletter sent three times a week. Title/tag quick tips: separate title phrases with a comma, dash or line, use all 13 tags, and favor multi-word phrases over single words.

Key takeaways

• Etsy SEO has two phases — query matching then ranking — driven by keywords and conversion rate; listings must contain the shopper’s exact phrase to be eligible
• Use all four keyword locations: title, all 13 tags, categories/subcategories and attributes, which act as additional tags beyond the 13
• Prefer long-tail phrases over single short-tail words, and make tags more specific than attributes — e.g. ‘forest green scarf’ not just ‘forest green’
• Find keywords by thinking like the shopper, mining review patterns, checking Etsy’s predictive search suggestions, and using Sales Samurai for trending terms
• Track trends through Etsy’s Marketplace Insights and the free Retail Brew newsletter, refresh keywords for seasons/holidays, and keep titles clean by separating phrases with commas, dashes or lines

Episode details: published January 19, 2022 · 10:55 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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