HOW MUCH I MADE ON ETSY IN 2020 (Exact numbers) | Etsy Success Tips

About this video

Kate Hayes says she and her husband have sold on Etsy since 2015 and that 2020 was their biggest year yet. She attributes consistent, year-round sales to two focuses in the off-season. First, aggressively drive external traffic instead of waiting for Etsy’s algorithm — using social media groups (she prefers Facebook), Pinterest, Etsy ads, discounts and freebies — because the off-season goal is keeping momentum, not maximizing profit. Second, use slow periods to prepare and scale: create and photograph new products, pre-make expected holiday bestsellers, and hire and train help before peak season. She then shows her 2020 Etsy stats as she describes them: 141.7K visits and 1,576 orders, with April and May each around $16,000 in revenue for Mother’s Day and, as she claims, over $70,000 in November alone. She stresses the figure she shows is gross revenue before supply costs, Etsy fees and taxes, not profit, and that reaching that level took five years.

Key takeaways

• Treat the off-season as momentum-keeping, not profit-maximizing — steady orders year-round matter more than only selling at Christmas and Mother’s Day
• Drive external traffic aggressively in slow periods via social media groups, Pinterest, Etsy ads, discounts and freebies instead of waiting for the algorithm
• Use slow periods to scale and prepare: list new products, take listing photos, and pre-make expected holiday bestsellers
• Hire and train help during the off-season so the shop is ready before the busy holiday season
• The revenue shown is gross revenue before supply costs, Etsy fees and taxes, not profit — and the creator says it took five years on Etsy to reach that level

Episode details: published February 10, 2021 · 8:11 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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