HOW TO CREATE AND SELL ETSY DIGITAL PRODUCTS (How to sell digital products on Etsy for beginners)

About this video

The creator explains how to create and list Etsy digital products, covering resolution, file types, sizing, programs and the listing process. She states the industry standard is 300 PPI/DPI minimum. Raster files use a pixel grid, suit complex color/photographs, and lose quality when scaled up; common types include PNG, JPEG, TIFF, GIF and PSD. Vector files use a mathematical point-based system, scale without quality loss, suit icons/graphics and cutting, and include PDF, SVG, EPS and AI. JPEG compresses small but has no transparency; PNG supports transparent backgrounds and is larger; PDF is a versatile multi-page document file good for printables, but may exceed Etsy’s limit so sellers use Dropbox/Google Drive links; SVG is preferred for Cricut, Silhouette and laser cutting. Tips: consider the buyer’s/printer’s needs and offer multiple file types in one listing, use ZIP files because Etsy allows up to five files per listing at 20 MB each, and research standard sizes in your niche (e.g. wall art 8x10 or 16x20, cards 4x6 or 5x7). In the listing, select Digital (not Physical), add a buyer note for the downloads page, use professional file names, note digital listings cannot have variations, and use a placeholder file for custom orders. Programs covered include Adobe Illustrator/Photoshop, Canva (she says Pro starts at $10/month), PicMonkey, free Inkscape and a free Photoshop counterpart (its name is garbled in the transcript) as free alternatives, Placeit, Affinity Designer and Procreate for iPad.

Key takeaways

• Use 300 PPI/DPI as the minimum resolution standard for digital products
• Choose raster for photographs/complex color and vector for scalable graphics and cutting files; JPEG lacks transparency while PNG supports it
• Etsy digital listings allow up to five files at 20 MB each — use ZIP files or Dropbox/Google Drive links for larger or more numerous files
• Select the Digital listing type, use clear file names, remember digital listings have no variations, and use a placeholder file for personalized orders
• Program options range from Adobe Illustrator/Photoshop and Canva to free Inkscape for vector and a free Photoshop counterpart for raster work

Episode details: published February 17, 2022 · 16:47 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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