How to create Etsy listings that CONVERT 💰 (3 tips to INCREASE ETSY SALES)

About this video

Three tips for making Etsy listings convert rather than just attract views. First, photography: beyond good natural lighting, manage colour temperature — how warm (yellow/orange) or cool (blue/green) a photo looks — so whites look white. Light sources differ (candlelight and household lamps run warm; blue sky, overcast days and shade run cool), you can set a custom white balance on your phone or camera using a gray card, and you can adjust warmth afterwards in photo editing. Second, add a listing video, using the sponsored tool Minta: it syncs with your shop, imports product information and photos, applies a brand kit of logo, colours, fonts and music, and builds videos and images from templates, which can be downloaded for the Etsy listing or shared and scheduled to social platforms including Facebook, Instagram and Pinterest up to a month ahead. Third, open the description with a hook: a few friendly, descriptive sentences that paint the emotional experience or problem solved, illustrated with a one-of-a-kind ornament as a treasured keepsake and an all-natural spa bundle in lavender for relaxation. Follow the hook with complete details on sizing, materials, care instructions and, for digital downloads, the download process, and link to your other listings at the end.

Key takeaways

• Control photo colour temperature so whites look white: watch warm versus cool light sources, set custom white balance with a gray card, or adjust warmth in editing
• Use natural lighting as the foundation for listing photos, then check the photo’s warm/cool balance before publishing
• Minta syncs with your shop to auto-build listing videos and social images from templates and a brand kit, with scheduling up to a month ahead
• Start the description with a hook: descriptive opening sentences that paint the buyer’s emotional experience or the problem the product solves
• After the hook, include every detail — sizing, materials, care, and the download process for digital items — and link to your other listings

Episode details: published November 16, 2021 · 8:49 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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