How to Create PRINTABLES in CANVA to Sell on ETSY (ULTIMATE STEP-BY-STEP TUTORIAL)

About this video

Kate Hayes walks through creating printables in Canva to sell on Etsy, from validation to listing. Step one is validation: type a phrase like ‘printable wall art’ on Etsy, use predictive suggestions, check search volume with Sales Samurai and EverBee, review product analytics sorted by estimated monthly revenue, look for many bestseller badges on the first pages, and study repeating styles, colors and fonts, also using Pinterest Predicts, Pinterest Trends and Etsy Marketplace Insights. Step two is creation in Canva, starting at the correct size. For wall art she explains aspect ratios: offer one file per ratio rather than per size, for example 1:1, 2:3 (which covers 4x6 up to 24x36), 3:4, 4:5, plus 11x14 separately. She advises starting with the largest size, such as 24x36 for 2:3, so files scale down without becoming grainy, then using Canva Pro’s Magic Switch to create the other largest sizes (18x24, 16x20, 11x14) and adjusting placement. On elements, she notes the difference between Canva free and Pro content licenses and sourcing licensed assets from Creative Fabrica, Creative Market or Etsy. For downloads she explains 300 DPI as the print standard: PDF Print defaults to 300 DPI in Canva, while JPEG/PNG default to 96 DPI unless Pro size/quality sliders are used, or a PDF is converted via CloudConvert at 300 pixel density. She adds a readme instruction file explaining ratios and printing. Step three is the Etsy digital listing: upload up to five files individually (20 MB limit per file noted), or use a zip folder, or deliver via a linked Google Drive or Dropbox folder embedded in the readme, plus add mock-ups and keyword-optimized title, tags and description.

Key takeaways

• Validate a printable idea on Etsy with search volume, EverBee revenue estimates, and the presence of multiple bestseller badges before designing
• Offer wall art by aspect ratio, not by every size: one largest-size file each for 1:1, 2:3, 3:4, 4:5 and 11x14 covers many print sizes
• Start designs at the largest size so buyers can scale down, and use Canva Pro Magic Switch to generate the other ratio files
• Aim for 300 DPI: use PDF Print, adjust Pro download sliders for JPEG/PNG, or convert a PDF via CloudConvert if on the free plan
• Deliver within Etsy’s limits by uploading files directly, compressing them into a zip, or linking a Google Drive/Dropbox folder from an instructional readme PDF

Episode details: published October 31, 2023 · 25:09 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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