How to CREATE + SELL Etsy Digital Products in 2024 💸 (Etsy + Canva Tutorial)

About this video

Kate Hayes outlines what she would do to start selling digital products on Etsy, using an Instagram Reels cover template as the worked example. Step one is validating the idea in Sale Samurai’s keyword tool: ‘reel cover templates’ shows an estimated 117 searches per month, while related terms are higher — ‘reel covers’ almost 1,000 and ‘Instagram templates’ over 3,000 per month — which she takes as demand. Step two is market research on Etsy itself: she studies first-page listings that rank organically (skipping ads), noting bestseller/popular badges and high review counts, reading five-star reviews for repeated praise, and reading full descriptions to see what’s included — the example bundle had over 50 editable Canva templates. She also looks for a gap in the market, such as a missing color scheme, font style, or aesthetic. Step three is creating the product in Canva at 1080 by 1920, using free elements so buyers without Canva Pro aren’t blocked, duplicating pages to build a bundle, then generating a Share > Template Link so each buyer gets their own editable copy and the original is never altered. Finally she builds a delivery PDF (letter size) with instructions — step one register for Canva, step two click the button/text linked to the template — downloads it as PDF Standard, and uploads it to an Etsy listing set to type Digital so buyers receive it instantly on purchase. She mentions Placeit, Creative Fabrica, and Creative Market for mockups and elements, and invites viewers to a free live masterclass where she claims her formula took her shop to the top one percent and multiple six figures.

Key takeaways

• Validate before creating: check estimated Etsy search volume in Sale Samurai and prefer broader related phrases with higher volume
• Study organically ranking first-page competitors — reviews, photos, and descriptions — for inspiration, not to copy element-for-element
• Look for a market gap (e.g. an unserved color scheme or aesthetic) to break through a saturated niche
• Deliver Canva templates via the Template Link embedded in an instruction PDF, so each buyer gets a fresh editable copy
• Use only free Canva elements in templates for resale so buyers without Canva Pro can still use them

Episode details: published January 10, 2023 · 17:16 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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