How to do Etsy SEO + Product Research FAST 💥 (Find what sells and get discovered on Etsy)

About this video

Kate Hayes gives a three-step system for Etsy SEO and product research before creating a listing. Step one is identifying a broad target keyword phrase and checking it in Sale Samurai; using ’leather journal’ as the example, she says Sale Samurai shows over 26,000 Etsy searches per month for that phrase. Step two is analysing successful listings on Etsy: filter search results to Best Seller, note listings with ‘popular now’ or best seller badges, and study repeated trend elements (for leather journals: earthy/natural colours, a wrap-around band, and engraving/personalisation), plus thumbnails, photos, video, variations, titles, descriptions and five-star reviews to learn what buyers value. Step three is choosing supporting keyword phrases from Sale Samurai’s suggested tags sorted by search volume, combining broad and long-tail phrases (e.g. ‘personalised leather journal’), diversifying synonyms such as notebook or diary where accurate, and placing the best phrases in the title separated by commas or dashes, matching them as closely as possible across all 13 tags, and weaving them naturally into the description rather than keyword-stuffing.

Key takeaways

• Start research before creating: confirm a broad keyword phrase has high Etsy search volume in Sale Samurai
• Filter Etsy results to Best Seller and mine top listings for repeated product, styling and thumbnail trends to incorporate with your own twist, not copy
• Click into a best seller and study its photos, video, variations, title keywords, description and five-star reviews for what buyers praise
• Build supporting keywords from suggested tags by search volume, mixing short-tail and long-tail phrases and accurate synonyms
• Use the strongest phrases in the title, match them across all 13 tags as closely as character limits allow, and weave them organically into the description

Episode details: published December 6, 2022 · 16:56 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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