HOW TO GET YOUR FIRST 100 SALES ON ETSY 💵 | How to sell on Etsy 2024

About this video

Kate Hayes addresses Etsy sellers under 100 sales, arguing that listings alone will not be discovered because the Etsy algorithm boosts listings that already have sales, so sellers must drive their own first traffic. The advice assumes the seller has already researched a product in demand and a trending, popular style for it. She presents a shop launch built on marketing, with three tactics. First, social media marketing, focusing on Pinterest because its users often arrive with purchase intent; she demonstrates Pin Generator, which creates pins from a listing, section, or whole-shop URL, lets sellers customize colors, fonts, titles, and templates, and schedule or download pins, with a free plan of 15 pins per month. Second, influencer marketing using nano and micro influencers with audiences under 30,000, who she says have more engaged, loyal audiences; sellers can offer free product, payment, or both, and should contact niche-relevant creators personally. Third, seller collaborations with sellers of complementary (not directly competing) products, such as joint giveaways promoted to both audiences, while checking each platform’s giveaway rules. She also offers a free worksheet with 85 trend element prompts.

Key takeaways

• Etsy listings need existing sales to rank higher in search, so new sellers must bring in their own initial traffic rather than waiting to be discovered
• Use Pinterest for social media marketing because, in her framing, Pinterest users often browse with purchase intent
• Pin Generator can build and schedule pins from an Etsy listing URL; its free plan gives 15 pins per month
• Work with nano and micro influencers (audiences under 30,000) in your niche, offering free product and, if budget allows, payment
• Collaborate with sellers of complementary products, for example through a joint giveaway, to access each other’s audiences

Episode details: published May 25, 2022 · 14:09 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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