How to grow on Instagram the EASY way (*NEW* Instagram Growth Strategy)

About this video

Kate Hayes hosts Steven Diaz of the Rainmaker Family, who says his account grew from 4,000 to over 700,000 Instagram followers in just over a year using two strategies. He attributes the opportunity to an algorithm shift, described by Instagram’s CEO, toward showing content to non-followers and amplifying small creators, similar to TikTok’s interest-based model. Strategy one is PVC — proven viral content: reuse content already shown to go viral, rather than hoping an original post takes off. He outlines four ethical forms — reaction, remodel (your own version of a trend), remix, and repost-rewrap (a viral clip reframed with your own template and angle) — and warns against simply downloading and claiming someone else’s content as your own, noting Instagram’s sharing and remix settings allow reuse by default. Save viral posts you see to train your feed and find more. Strategy two, for businesses only, is paid shoutouts from faceless or anonymous theme pages, not celebrity influencers: find pages whose followers match your customers, ask for their price list, buy a 24-hour shoutout, supply creative modeled on what works on that page, and optimize your own profile and value content so visitors follow. Diaz says they paid as little as $15 and as much as $3,000 per shoutout, about $75 on average, shifted spend from Facebook ads after testing small, and often pay via PayPal.

Key takeaways

• Diaz says Instagram now tests content with non-followers, giving small creators a TikTok-style chance to go viral
• Use proven viral content (PVC) instead of hoping an unproven original post will take off
• Apply PVC as a reaction, remodel, remix or repost-rewrap — do not just repost and claim others’ content as your own
• Buy 24-hour shoutouts from faceless theme pages whose audience matches your customers, starting with a small test budget
• Diaz cites shoutout prices from $15 to $3,000, averaging about $75, and stresses optimizing your profile before buying

Episode details: published December 17, 2024 · 16:54 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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