HOW TO GROW YOUR BUSINESS 📈 (Effective Marketing Strategies for Small Business)

About this video

This video argues that growing beyond marketplace traffic requires marketing off the platform, built on a mindset shift: stop pushing products constantly and instead solve the customer’s problem. Hayes explains that many buyers are problem-aware rather than product-aware — they search for knowledge, as in someone Googling home office organization ideas rather than searching Etsy for a desk organizer. The seller’s job is to build a bridge by giving free knowledge that naturally includes the product. She gives three ways to do this. First, a blog: an article such as ‘15 ways to organize your home office’ can embed links to Etsy products while building trust, and even readers who do not buy may return later. Second, an email newsletter: offer a lead magnet such as a checklist or guide on a landing page to collect addresses, then send at least weekly emails addressing audience pain points with product links sprinkled in. Third, webinars and online courses, which deliver deeper teaching on a topic. The sponsored platform Systeme.io is presented as an all-in-one host for the blog, funnels, email, webinars and courses, with a free plan she describes as covering up to 2,000 contacts and an unlimited plan at $97 a month.

Key takeaways

• Shift from ‘how can I sell my product’ to ‘how can I solve their problem’ — constant product pushing turns audiences off.
• Many customers are problem-aware, not product-aware, so free knowledge content is the bridge that leads them to a product.
• A blog post offering strategies in your niche can carry Etsy product links and build know-like-trust even with readers who do not buy immediately.
• Build an email list with a lead magnet on a landing page, then send at least a weekly newsletter addressing a specific pain point.
• Webinars (typically a single short teaching session) and fuller online courses are a third channel for delivering value and establishing expertise.

Episode details: published April 14, 2022 · 11:21 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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