How to INCREASE ETSY SALES drastically | How to make daily sales on Etsy

About this video

Kate Hayes, an Etsy seller and handmade business coach, says this strategy took her monthly sales from $2,492 to $32,966 in one month — figures she attributes to her own shop, showing October 2019 revenue of $2,492.20 on 3,408 visits rising in November 2019 to $32,966.71 on about 37.3K visits. She breaks it into four intentional steps. Step 1, trend research: pick the next holiday or season and research what is trending in your niche — she uses a surfer analogy where the surfboard is the trend and the wave is the timing — searching Etsy (e.g. ‘Christmas sign’), studying first-page results for recurring colours, patterns, and fonts, and mimicking the qualities with your own twist rather than copying a product element for element. Step 2, offer personalisation: give buyers one or two variations such as colour or size so they feel part of making the product, and use Etsy’s allowance of up to 10 photos to show a photo for each variation. Step 3, launch with a big discount: she says the new product she listed between October and November took off because she launched it at 50% off, announced it on a Facebook Live at about 8 p.m., and made the discount valid only until midnight that night to create urgency — a short adrenaline shot, not a long-term price. Step 4, SEO: do keyword research with eRank (erank.com), study the titles and tags of the top three or four similar Etsy listings, and include variations of the same keyword (e.g. Christmas sign, holiday sign, wood Christmas sign). Pro tips: keep processing times as low as possible; if orders overwhelm you, raise your price before extending processing time, because price reflects quality; add a separate rush shipping listing for last-minute holiday shoppers; and offer free shipping on all items if you can, since she says Etsy’s algorithm favours it, building the average shipping cost into your prices. She points viewers to Etsy’s Seller Handbook seasonal tips and stresses timing as the most important factor.

Key takeaways

• Creator’s claim: her sales rose from $2,492.20 (3,408 visits) in October 2019 to $32,966.71 (about 37.3K visits) in November 2019 using this strategy
• Do trend research for the next holiday/season: study Etsy’s first-page results for recurring colours, patterns, and fonts, and add your own twist rather than copying
• Offer one or two personalisation variations (e.g. colour, size) and photograph each variation, using up to 10 listing photos
• Launch a new product with a steep, short discount — she used 50% off, announced on a Facebook Live at about 8 p.m. until midnight — to create urgency and momentum
• Use eRank and top competitors’ titles/tags for SEO, keep processing times low, raise prices before extending them, and consider free shipping and a rush shipping listing

Episode details: published August 26, 2020 · 7:35 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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