HOW TO MAKE YOUR FIRST 100 ETSY SALES FAST 💰 (Step by Step Etsy Shop for Beginners Tutorial)

About this video

Kate Hayes, who says she has been on Etsy for eight years and grown her shop to multiple six figures, lays out five steps to reach the first 100 Etsy sales. Step one is choosing the right product: do keyword research first because Etsy is a search engine, pick a broad product type in demand, then niche down with a distinctive style or ’trend elements’ (colors, fonts, materials, patterns) for a specific target customer. She demonstrates validating ideas in Sales Samurai by comparing estimated search volume for terms like ‘mug,’ ‘blueberry mug,’ and ‘funny mug.’ Step two is a strategic marketing plan to generate the first sales yourself — launch discounts, Facebook groups, blogs, brand ambassadors, coupon codes, or Etsy ads — likening early momentum to building a fire before Etsy’s algorithm feeds organic traffic. Step three is optimizing the shop (memorable name, filled-out About and policies, cohesive branding and thumbnails) and each listing (SEO keywords in title, tags, description, categories and attributes, quality photos using the 10 photo slots, mid-range pricing, and variations). Step four is launching publicly with an incentive such as a discount, free shipping, or a free item, ideally with 12 to 15 listings ready. Step five is regularly adding new listings and continuing to promote, using her three-step marketing roadmap of social media, email, and influencer marketing.

Key takeaways

• Validate a product idea with keyword research before creating it: Etsy is a search engine, so check estimated search volume (she demos Sales Samurai) and study best-selling listings for the term.
• Niche down in two phases: choose a broad in-demand product type, then add distinctive trend elements (colors, fonts, materials, patterns) aimed at one clear target customer.
• Bring in the first sales through your own marketing (launch discount, Facebook groups, blogs, ambassadors, coupon codes, Etsy ads) because the algorithm only rewards listings once they start converting.
• Optimize listings with highly searched keyword phrases in the title, tags, description, categories and attributes, strong photos, a mid-range price point, and customization or variation options.
• Do a public launch with an incentive (discount code, flash sale, free shipping, or free item) once you have about 12 to 15 listings, then keep adding listings and promoting continuously.

Episode details: published May 9, 2023 · 18:38 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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