How to Rank on Etsy 📈 | Rank on the first page of search with these Etsy SEO tips!

About this video

Kate Hayes outlines five steps to rank higher in Etsy search. First, relevancy: Etsy matches a shopper’s search query against keywords in titles, tags, categories and attributes, with exact matches ranking higher. Because shoppers often start broad and then do a second, narrower search before buying, she recommends targeting that second search with long-tail keywords such as ‘custom picture frame’ rather than just ‘frame.’ Second, do competitor analysis, using the EverBee Chrome extension to inspect top listings’ age, reviews, favorites, estimated monthly sales and revenue, titles, tags, price points and photography. Third, raise the listing quality score by improving conversion through professional-looking photos, pricing in a ‘sweet spot’ between competitive and profitable — including her adjustable pricing idea of starting lower to gain sales, then raising prices — and offering variations for color, size, material or font. Fourth, raise the customer and market experience score by completing About and policy sections, encouraging reviews, avoiding open cases, and avoiding intellectual property strikes. Fifth, offer free shipping, ideally a US free shipping guarantee, for priority in search and marketing.

Key takeaways

• Target the shopper’s second, narrower search with long-tail keywords in titles and tags for relevancy
• Use EverBee competitor analysis to study top listings’ titles, tags, prices, photos and estimated sales
• Boost listing quality score by improving photos, hitting a profitable but competitive price, and adding variations
• Raise your shop score by completing About/policy sections, encouraging reviews, and avoiding cases and IP strikes
• Offer free shipping, especially a US free shipping guarantee, to get priority placement

Episode details: published May 5, 2022 · 11:30 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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