How to rank on the 1st page of Etsy (Etsy SEO tips for 2025 🔥)

About this video

Kate Hayes explains how to rank on the first page of Etsy search using SEO and her Sales Samurai research process. She describes Etsy as a search engine whose algorithm works in two phases: query matching to decide which listings match a shopper’s phrase, then ranking those matches. She lists seven ranking factors Etsy’s system uses — relevancy, listing quality score, recency, customer and market experience score, shipping price, translations and language, and shopper habits — and focuses on relevancy (using the exact wording shoppers type) and listing quality score (how often views convert to sales). She identifies five listing areas to optimize with keywords: title, tags, description, category and attributes. For titles she advises clear, readable, front-loaded phrases separated by lines or commas; for tags, use all 13 tags, prefer multi-word long-tail phrases, diversify wording, and make tags as unique as possible; for descriptions, weave tags and title phrases in naturally and front-load key phrases without keyword stuffing. Her keyword process starts with a one-minute brain dump considering description, materials/techniques, audience, occasion, solution, style and size, then moves to Sales Samurai: start broad (e.g., ‘animal art’), check Etsy and Google search volume, click-through rate and competition, review trending related phrases and top tags from best-selling listings, save favorites, inspect individual listings including their 13 tags and last modified date, then narrow to long-tail phrases (e.g., ‘giraffe wall art’, which she cites at over 14,000 searches a month in the tool). She also uses the Sales Samurai Chrome extension on Etsy, single-listing URL analysis to reveal a competitor’s tags, filters for volume and competition, and tools like the profit calculator. She finishes by compiling a top set of keywords for tags, description and the front of the title.

Key takeaways

• Etsy ranking first matches listings to the query, then ranks them; relevancy and listing quality score (conversion rate) are presented as the two most important factors
• Optimize five areas with keywords: front-load the title, use all 13 tags as unique multi-word long-tail phrases, and weave those phrases naturally into the front of the description
• Brainstorm keywords from multiple angles — what it is, materials, who it is for, occasion, problem solved, style and size — before using data tools
• In Sales Samurai, start broad then go long-tail, comparing Etsy and Google search volume, CTR and competition, and mining trending phrases and best-sellers’ tags
• Use single-listing analysis and the Chrome extension to see a specific competitor’s 13 tags, pricing spread, and selling frequency for inspiration

Episode details: published April 23, 2024 · 20:08 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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