How to Sell Digital Products Online 💸 (step-by-step beginners tutorial)

About this video

Hayes gives a beginner overview of selling digital products in five steps. Step one is deciding the product type: printables like planners, ebooks, checklists, posters, and party decor; templates for Canva and similar software such as invitations, slide decks, logos, and social media posts; video or audio educational products like courses; and tools for other creators such as graphic elements, patterns, fonts, and Procreate brushes. She advises narrowing by interest, ideal customer, and profit margin, and focusing on one product type or one target customer at first to build trust and momentum. Step two is determining file properties, explaining raster files like JPG and PNG versus vector files like PDF and SVG, transparent backgrounds, and sizing in pixels for digital use — for example 1080 by 1080 pixels for a square Instagram post — versus inches for printables, with options like 4x6 and 5x7 for cards. Step three is choosing a creation tool, recommending Canva as beginner-friendly, alongside Adobe Illustrator, Photoshop, and InDesign, and free or alternative options like Inkscape and Affinity Designer. Step four is sourcing graphic elements with at least a commercial license from places like Creative Market, Creative Fabrica, Adobe Stock, and Unsplash, or using Canva’s library. Step five is choosing a sales channel, contrasting your own website on Shopify, Wix, or Squarespace with marketplaces like Etsy, Amazon, or Creative Market, and recommending a marketplace like Etsy for beginners seeking built-in traffic, followed by proactive marketing.

Key takeaways

• Focus on one product type or one target customer at first instead of filling a shop with random products
• Learn common file types: JPG and PNG are raster, PDF and SVG are vector, with PNG and SVG supporting transparency
• Size digital-use products in pixels and printable products in inches, researching common sizes for the product type
• Canva is Hayes’s recommended beginner tool, with Adobe, Inkscape, Affinity Designer, and Procreate as alternatives by budget and file need
• Source elements only with the correct commercial license, and start on a marketplace like Etsy for built-in discovery

Episode details: published July 9, 2024 · 20:13 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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