How to sell Etsy Digital Products to make PASSIVE INCOME 💰

About this video

Kate Hayes explains the technical basics of selling one-and-done Etsy digital products, especially printables, where a buyer downloads a file to print or use themselves. She stresses offering the largest size in each aspect ratio — for example 20x20 for 1:1, 24x36 for 2:3, 18x24 for 3:4, 16x20 for 4:5, plus 11x14 — so buyers can scale down without losing quality. In Canva she shows creating a custom-size design in inches, then resizing it: with Canva Pro using the Resize feature to copy one design into multiple sizes, or for free by downloading it as a PNG with a transparent background and placing it on new canvases. For file types she recommends JPEG (smaller), PNG (higher quality, supports transparency) and PDF Print for printables, with SVG for Cricut/Silhouette cut files. Etsy allows up to five files per listing with a 20 MB limit; her workarounds are uploading a ZIP file, or hosting all sizes in a Google Drive or Dropbox folder set to ‘anyone with the link’ and delivering a single PDF whose text links to that folder. She advises checking bestselling listings in a niche for sizes, file types and pricing, and stating exactly what sizes and file types are included in both the description and a listing photo.

Key takeaways

  • Offer the largest size per aspect ratio so buyers can scale down without losing image quality
  • Canva Pro Resize copies a design into multiple sizes at once; the free workaround uses a transparent-background PNG on new canvases
  • JPEG, PNG and PDF Print suit most printables; SVG is for cut files
  • Beat Etsy’s five-file, 20 MB limit with a ZIP file or a linked Google Drive/Dropbox folder delivered via a PDF
  • Mirror bestselling competitors on sizes and file types, and spell out what is included in the description and a listing image

Episode details: published August 16, 2022 · 23:39 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.


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