HOW TO SKYROCKET YOUR ETSY SALES | How to Start an Etsy Shop 2023

About this video

Kate Hayes presents five steps to increase Etsy sales, called the Five D’s. 1) Dig: research before listing to find a product category in demand that is highly searched but has low competition, and dig further into trending styles, sizes, patterns, and textures; if nothing comes up in search, it is either groundbreaking or not selling on Etsy. 2) Develop: build excellent listings and a ready shop — SEO in titles, tags, and descriptions; professional, sharp, well-lit photos from multiple angles showing variations, plus video; filled-out shop policies, a catchy shop announcement, and cohesive branding with logo and banner; and behind-the-scenes prep such as shipping/packaging supplies, branding extras, and materials to fill orders on time. 3) Drive: launch and drive external traffic from social media, an email list, or Pinterest, because Etsy’s algorithm will not rank a listing highly until it has some sales; incentivize early purchases with a big discount or giveaway, and if starting from zero, pick one platform to grow first. 4) Deliver: ship the promised quality, on time, by the buyer’s chosen method, in professional packaging, to earn five-star reviews, social proof, and return customers. 5) Detect: watch for when a style or product’s life cycle peaks and declines, research trends via the Etsy Seller Handbook and bestseller badges, and refresh SEO for holidays and seasons.

Key takeaways

• Dig: research first for a product that is highly searched, in demand, and low competition, including trending styles and sizes
• Develop: optimize SEO, photos and video, policies, announcement, and branding, and prep shipping supplies and materials before orders arrive
• Drive: bring external traffic from social media, email, or Pinterest and incentivize early sales, because Etsy’s algorithm favors listings that already sell
• Deliver: match photo quality, ship on time by the buyer’s chosen method, and package professionally to earn five-star reviews and repeat buyers
• Detect: monitor product life cycles and trends and refresh titles, tags, and descriptions seasonally to stay ahead of shifts

Episode details: published May 10, 2021 · 10:30 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

← Previous: How to take AMAZING product photos that GET CLICKS! | PRODUCT PHOTOGRAPHY for BEGINNERS · Next: TOP 10 ETSY QUESTIONS ANSWERED! (How to Sell on Etsy Successfully- Q & A with Nancy Badillo) →

All Kate Hayes videos · Kate Hayes profile · Kate Hayes on YouTube