How to Start DIGITAL MARKETING (Step by Step for Beginners)

About this video

Kate explains digital marketing for beginners, first clarifying what it is not: it is not the same as a digital product, which is a file or link rather than a tangible item, and she warns against MRR, or master resell rights, courses, which she says mainly teach reselling that same course. She defines marketing as identifying and satisfying customer needs, done through digital tactics instead of postcards, door-to-door or billboards, and notes it can promote physical or digital products, events, communities or courses, provided you target a specific niche audience with a need or desire. Drawing on what she says is over 10 years in business, she names four forms that moved the needle most: SEO, content marketing, email marketing and relationship marketing. For SEO she demonstrates Sales Samurai, showing ‘classroom poster’ at over 67,000 searches each month on Etsy in the tool. She advises picking one content platform, staying consistent, using three content pillars, growing an email list with a freebie or lead magnet, and collaborating with non-competitors who share your audience.

Key takeaways

• Digital marketing is promoting an offer through digital tactics; it is distinct from the digital product itself, and Kate warns beginners to stay away from MRR master resell rights courses
• Start by identifying a specific niche audience with a specific need or desire instead of trying to market to everybody
• Use SEO by researching highly searched keyword phrases, for example with Sales Samurai for Etsy, and placing them strategically in listings and on your website
• Pick one content platform, post consistently around three content pillars, and offer a freebie or lead magnet as a value trade to build an email list
• Use relationship marketing: collaborate with complementary, non-competing businesses or influencers through shout-outs, free products, discount codes or sponsored features

Episode details: published October 28, 2025 · 13:47 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

← Previous: How to Create an Invitation in Canva (Step by Step Canva Tutorial) · Next: Why Etsy sellers are PANICKING right now 🤯 (how the new Etsy algorithm could affect your sales) →

All Kate Hayes videos · Kate Hayes profile · Kate Hayes on YouTube