How to take AMAZING product photos that GET CLICKS! | PRODUCT PHOTOGRAPHY for BEGINNERS

About this video

Kate shares product photography tips learned in her six years on Etsy for sellers who are not professional photographers. She compares indoor and outdoor shooting: outdoors on a sunny day find a shady spot to avoid overexposure, watch the direction of the sun for shadows, and use inexpensive white foam board for a clean background; indoors use a source of natural light such as an open front door and simple or textured surfaces. She says to mix plain and lifestyle styling, then covers five image types: straight-on images for small detailed items, using depth of field and keeping horizontal background lines level; flat lays shot directly overhead, good for apparel and bundles on a trendy neutral surface; light box photos, an affordable, consistent setup she recommends for small items like mugs, jewelry and keychains; model images showing a real person wearing or using the product, which she says buyers purchase on emotion and the idea of an experience, and which friends and family may pose for in exchange for free items; and mockups, purchased templates - Creative Market is her personal favourite - or self-made blank-product photos. She finishes with basic phone editing of brightness and crop, warnings against watermarks and glass reflections, the need for close-ups and different angles, and advice to start simple with your phone and level up equipment as you go.

Key takeaways

• Shoot outdoors in a shady spot on a sunny day or indoors beside natural light, using white foam board or a neutral surface as background
• Include both plain and lifestyle versions, and mix straight-on, flat lay, light box, model and mockup images
• Flat lays must be shot straight overhead; straight-on shots need level horizontal lines and a non-distracting background
• Always edit - at minimum brightness and crop on your phone - and include close-ups of details and shots from different angles
• Do not put watermarks on photos and watch for glass reflections; start with your phone and invest in better equipment later

Episode details: published April 14, 2021 · 13:59 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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