How to Use MANYCHAT for Beginners 💻 (Manychat Tutorial 2026)

About this video

A beginner overview of ManyChat presented by Claudia from Team Hayes, after an introduction saying the team saw a drastic increase in reach and engagement after using it. ManyChat is described as a tool to automate direct messages and comments and grow on Instagram and Facebook. The tutorial tours the interface: Home for automation stats, Contacts for users who interacted, Live Chat to manage Facebook/Instagram messaging, Broadcasting for one-time promotional messages, and Settings for channels and troubleshooting, including refreshing Facebook permissions under the Messenger channel if flows stop responding. It then builds a basic automation from scratch in the Automation tab: choose a trigger such as ‘user comments on your post or reel’ (the most commonly used), select a specific post/reel on the free plan or all/next posts on Pro, pick an easy-to-type keyword (example: ‘plan’, with misspelling variations and excluded keywords), and add randomized public replies in brand voice. A second trigger, ‘user sends a message’, is set to detect exact specific words rather than a keyword contained in a whole message to avoid accidental triggers. The first message step delivers a requested freebie, coupon or link, preferably via a button using ‘open website’ rather than a raw link, with preview/testing before setting it live. An optional quick reply (e.g. ‘yes’) can gate the link in a second message. Plans are summarized as Free, Pro at $15 a month, and Elite with custom pricing, with Pro adding channels such as SMS and email, unlimited contacts, advanced campaigns, analytics, integrations such as Zapier, and email support, and Elite adding onboarding and priority support.

Key takeaways

• Start automations from a comment keyword trigger: choose an easy-to-spell keyword, add misspelling variations, and add randomized public replies in your brand voice to boost engagement.
• On the free plan you must build a new automation per specific post/reel, while Pro lets one keyword automation cover all posts or reels.
• For DM triggers, set detection to the exact message rather than ‘message contains’ the keyword to avoid sending automations to people who did not request them.
• Deliver freebies/links via a labelled button (open website) instead of a raw link in the message, then preview and test on the platform before setting live.
• First troubleshooting step for broken flows is Settings > Messenger channel: refresh Facebook permissions, and if needed temporarily disable and re-enable the connection.

Episode details: published May 6, 2025 · 10:21 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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