I make $34K/mo selling digital products (copy my exact system)

About this video

Hayes — who claims she makes over $30,000 a month selling digital products — lays out her two-part system. Part one is the product: the digital products selling now are knowledge-based and hyper-specific, solving one specific problem for one specific person (e.g. a mini course on training a dog not to jump on people, rather than general animal training; an ebook on losing 20 lb in 3 months as a stay-at-home mom, rather than general weight loss). Pick a topic by asking what people always ask you about and what you already know — you only need to be a few steps, about 10%, ahead of your buyer — then choose a format (course, workshop, ebook, workbook, templates) based on the quickest win for that customer. Part two is the traffic engine, a simple funnel: create a free lead magnet (cheat sheet, worksheet, printables, templates, made in Canva), promote it consistently in niche content, capture first name and email on a simple landing page, and run an automated welcome sequence that gives context and value before pitching the paid product, which is bought on a checkout page (Etsy, Kajabi, Shopify, or Stand Store). She stresses email’s importance, citing that people are six times more likely to click a link in an email than on social media. Three pro tips: research and validate before creating (competitor analysis and bestseller badges on Etsy, SaleSamurai keyword data, or polling your audience); add upsells and order bumps to raise average order value; and keep improving the product from customer feedback.

Key takeaways

• Sell hyper-specific, knowledge-based products: one problem for one specific person
• You only need to be about 10% ahead of your buyer to teach a specific solution
• Build a funnel: free lead magnet, landing page, automated welcome sequence, then the paid checkout
• Validate ideas first with competitor/bestseller research, keyword tools, or audience polls
• Raise profit per sale with upsells and order bumps, and improve the product from feedback

Episode details: published April 28, 2026 · 16:56 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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