JUST ANNOUNCED (you're gonna want to watch this): Etsy's brand new AI tool, Etsy GIFT MODE

About this video

Kate reports Etsy’s announcement of Gift Mode, a new AI-powered shopping feature Etsy is positioning around gifting. Instead of typing a specific search, a shopper answers a short quiz — who they are shopping for, the occasion, and what the recipient is into (choosing three or more interests) — and Etsy matches the answers against a couple hundred preset personas (her examples include cheese lover, pet parent, the adventurer, the music lover, the sports fan, the expecting mom) and presents the top few. Picking a persona returns a curated gift guide of subcategories; in her demo, the music lover persona led to ideas like personalized song lyric prints, guitar pick holders, custom engraved music boxes, music wall art, and vinyl record clocks. Buyers can also send the recipient a gift message by email with tracking information and an optional sneak peek. She says CEO Josh Silverman announced it, that Etsy wants to become the go-to place for gifting year-round, and that Etsy planned heavy marketing including a Super Bowl ad. For sellers, she recommends using Gift Mode two ways: click through personas in your niche for product ideas (categories Etsy surfaces are likely already selling well), and harvest the exact category names Etsy uses as keyword phrases for titles, tags, and descriptions.

Key takeaways

• Gift Mode replaces a specific search with a quiz (recipient, occasion, interests) and matches answers to a couple hundred preset personas, then shows a curated gift guide per persona
• Buyers can send the recipient a gift message via email with tracking information and an optional sneak peek of the gift
• Use it for product research: run the quiz from a seller’s viewpoint in your niche and note which categories Etsy surfaces — she reasons Etsy would not feature categories that are not already selling well and in demand
• Mine the category names Etsy displays as SEO keyword phrases for your titles, tags, and descriptions — her examples include ’expecting mom gift boxes,’ ‘bonnets’ alongside baby hats, and ‘knitted baby clothes sets’
• She frames this as Etsy doubling down on gifting — per her report, CEO Josh Silverman announced the feature and Etsy planned major marketing including a Super Bowl ad

Episode details: published January 25, 2024 · 9:10 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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