MUST KNOW Etsy Marketing Strategy! 📈 (Etsy Shop Product Launch Tips)

About this video

Kate Hayes explains how to launch a product so it ranks quickly on the first and second pages of Etsy search results, arguing Etsy’s algorithm is sales-based so early sales boost a listing. Before launching: 1) Do market research — identify your ideal customer’s demographics, goals, motivations and pain points, and talk personally to maybe 12 to 15 people for feedback. 2) Find unique positioning by analyzing similar competitors on price, quality, free shipping, ease of ordering, customization and trendiness, and do slightly better to stand out. 3) Decide on an incentive. Beyond a discount or promo code, she promotes a rebate-based launch via sponsor Rebate: the customer buys at full price and receives a percentage back later. She claims advantages over discounts are guaranteeing those first sales instead of spending on Etsy ads, tapping Rebate’s own audience which she says has over 170,000 active shoppers, and preserving price integrity so a listing does not look suspiciously deeply discounted, giving a 70% off example. Sellers set campaign photos, platform, price, rebate percentage, daily quantity limits and timing, and choose pay-as-you-go or pre-funding. After launch, market everywhere — email, social media, bloggers and influencers — and plan copy, graphics and teaser posts in advance.

Key takeaways

• Etsy ranking is sales-based: early sales on a listing help it reach page one or two of search
• Do market research on demographics, pain points and motivations; interview 12 to 15 target customers
• Find unique positioning by beating similar competitors on price, quality, shipping, customization or style
• A rebate launch gives an incentive while preserving full-price integrity, unlike a deep discount
• Plan all launch marketing, copy, graphics and teasers before launch day, then market everywhere

Episode details: published December 2, 2021 · 9:14 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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