No audience? 👉 DO THIS TODAY to get traffic to your Etsy shop and MAKE MONEY ONLINE

About this video

Hayes explains that new Etsy shops struggle because Etsy’s algorithm ranks listings partly on a listing quality score tied to how well and how often a listing converts, so sellers with no sales rarely rank organically at first; the fix is driving your own external traffic until sales stack up and organic ranking snowballs. She gives three strategies she used. First, content marketing: give free value that solves your ideal customer’s problem, choosing educational, inspirational or entertaining content in video, audio, written or graphic form, matched to a platform — YouTube for long-form searchable video, Instagram or TikTok for short-form, a podcast for audio, a blog for writing, Instagram or Pinterest for graphics — and keep content either searchable or shareable and related to what you sell. Second, influencer collaborations: focus on one social platform, partner with micro-influencers (she says ideally under 20,000 followers) whose audience matches your ideal customer, and pitch them briefly and personally — naming them, referencing specific recent content, stating the collaboration and how it benefits them and their audience, offering gifted product, paid sponsorship and/or an exclusive discount code — then agree terms in a signed agreement covering platform, posts, deadlines and payment. Third, email marketing, which she calls the most important because she says it has the highest return on investment and you own the list rather than depending on an algorithm. Her setup steps: choose an email service provider (her favorite is ConvertKit; she also names MailChimp and FloDesk), use a business email address, create a lead magnet (e.g. a coupon or educational PDF), build a landing page that delivers it automatically, set up a welcome sequence of about three to five emails, promote the lead magnet everywhere, and email subscribers on a consistent cadence to nurture warm leads for promotions and flash sales.

Key takeaways

• New listings rank poorly because Etsy’s listing quality score depends on conversions, so drive external traffic yourself until sales build momentum and organic search ranking snowballs.
• Content marketing: create free educational, inspirational or entertaining content solving your ideal customer’s problem, in a searchable or shareable format on the platform that fits it (YouTube, TikTok, podcast, blog, Pinterest).
• Collaborate with micro-influencers (under 20,000 followers, per Hayes) in your niche: send a short personalized pitch showing the benefit to them and their audience, and formalize platform, posts, deadlines and payment in a signed agreement.
• Prioritize email marketing because you own the list and, Hayes says, it has the highest ROI: pick a provider such as ConvertKit, offer a lead magnet, deliver it via a landing page, and add a welcome sequence of about three to five emails.
• Nurture subscribers with consistent, regular emails rather than constant selling, so the list stays warm and responsive when you announce a discount, flash sale or promotion.

Episode details: published March 28, 2023 · 20:40 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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