No Sales? DO THIS! (How to make money online selling on Etsy)

About this video

Kate shares three tactics she says brought her Etsy shop to daily sales. Tactic one pairs upcoming holidays/seasons with trend elements: Etsy shoppers come for unique, giftable items, so traffic spikes around holidays. Do keyword research and update titles, tags, and descriptions for the next holiday, then research which style elements best sellers use. Her fall t-shirt example — scanning the first pages of Etsy search results — surfaced muted warm tones, pumpkin designs, word lists, coffee/mug themes, catchy phrases, animal/leopard print inside pumpkins, and a groovy hippie font; she stresses taking inspiration, not copying. Tactic two is leveling up the listing itself: SEO, top-notch photos or mock-ups, variations/customization options, and price. Her two-phase pricing is ‘pricing to rank’ first — on the lower end of the average range, but never the lowest — to stack sales and ranking, then ‘pricing to profit’ once momentum builds. Tactic three is marketing with an incentive: pair a big discount with urgency, such as a 24- or 48-hour flash sale, and actively promote it via social media, email marketing, and micro-influencers rather than waiting for shoppers to find it.

Key takeaways

• Combine holiday/season demand with researched trend elements, not products you just like
• Find trend elements by scanning best sellers on the first pages of Etsy search
• Level up listings with SEO, quality photos/mock-ups, and customization options
• Price to rank first (lower end, never lowest), then raise to price to profit
• Pair a discount with an expiration and promote it on social, email, and via micro-influencers

Episode details: published July 8, 2022 · 15:58 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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