SOCIAL MEDIA MARKETING TIPS FOR BEGINNERS (Using VistaCreate!)

About this video

Kate shares three beginner-friendly ways to promote a shop on social media, demonstrated in the video’s sponsor tool, VistaCreate. Tip one is engagement: ask questions and run polls (she builds an Instagram Story poll asking followers to choose between boho rainbow, petal and dot patterns for nursery blankets), because participating followers feel invested in the products and the algorithm shows the page to engaged users more often; poll results then inform product decisions. Tip two is announcing new products and sales to create buzz — she designs a spring sale Instagram post for journals with a customized 50%-off tag graphic. Tip three is giving free value tied to your niche’s pain points, such as a wedding-planning guide or, in her demo, a Pinterest checklist graphic promoting a relaxation blog post for a spa-products shop, with products and shop links woven into the content. Throughout she demos VistaCreate features for non-designers: templates, a brand kit with saved colors, fonts and logo, one-click Styles pairings, free background removal, text animation, a resize tool that converts one design into other formats such as a Facebook post or Pinterest graphic, and direct publishing. She states the platform offers over 60,000 templates and a stock library of over 50 million royalty-free assets, and that background removal is free even on the free plan.

Key takeaways

• Use polls and questions to boost engagement: followers who help choose designs feel invested, engage more, and get shown your page more by the algorithm
• Announce new products and sales on social media to create buzz and drive traffic when things feel dull
• Give free value aimed at your niche’s top pain points (guides, checklists, articles) and weave in product and shop links to bridge value to sales
• A brand kit in VistaCreate keeps colors, fonts and logos consistent, and one-click Styles can restyle a whole design instantly
• Design once, then resize and publish everywhere: the same graphic can become an Instagram post, Story, Facebook post or Pinterest pin

Episode details: published April 22, 2022 · 17:39 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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