STEP BY STEP FORMULA TO BOOST ETSY SALES | How to get sales on Etsy

About this video

The creator presents a five-step formula to jump-start a new Etsy shop, likening it to CPR: manually driving traffic until sales gain a self-sustaining rhythm and Etsy’s algorithm/search begins surfacing listings. She claims she used it for her second shop and made over $2,500 in revenue in the first month, later specifying $2,775 — presented as her claim, for lower-priced items. The formula assumes basics are already covered: a proven niche, product, photography, SEO and branding. Step 1: Double down on Facebook — friend everyone you know and join local, business, moms and product-related groups to drive initial traffic. Step 2: Create a linked Facebook Page and Group and grow it with a week-long freebie/giveaway run (her example Monday-Saturday), varying daily rules and prizes, with inviting friends to the group as the highest-value entry action for exponential growth. Step 3: Collaborate with influencers a few steps ahead of you, offering free items or a large discount code for review/sharing. Step 4: Launch the product in the group with a big discount, possibly via a live video, sacrificing early margin to trigger sales and search visibility. Step 5: Try Etsy Ads on a small daily budget, weighing spend against sales return and avoiding dependence on them.

Key takeaways

• Drive your own traffic at first because, per the creator, Etsy’s search algorithm will not surface a shop until it gets initial sales
• Grow a linked Facebook Page and Group with a week of daily freebies where inviting friends to the group earns entries
• Target collaborators who are only a few steps ahead of you, not large influencers unlikely to respond
• Launch in the group with a big discount to get first sales turning, even at the cost of early margin
• Test Etsy Ads with a small daily budget, keep them only if sales return justifies the spend, and treat them as a supplement not a dependency

Episode details: published January 5, 2021 · 10:00 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

← Previous: How to go FULL TIME on ETSY (Turn your ETSY SHOP from side hustle to career!) · Next: NEVER DO THESE 4 THINGS ON ETSY! | 4 Mistakes to Avoid When Selling on Etsy →

All Kate Hayes videos · Kate Hayes profile · Kate Hayes on YouTube