The 2 MOST IMPORTANT THINGS you NEED in your Etsy shop 🤯 | How to sell on Etsy like a PRO 💪

About this video

Kate Hayes names the two most important pillars in her five-pillar Etsy framework: clickworthy images and strategic SEO. She frames a listing as three layers of optimization — getting found, getting the click, and closing the sale — and says sellers over-focus on the first. For images, use as many of the 10 photo slots as possible, including a video slot, different angles and infographics for details such as care or download instructions. The first thumbnail matters most: physical sellers should use natural light from a window or door, an uncluttered background and surface, a horizontal photo with extra side space for Etsy’s crop, and a blurred background via low aperture or editing; digital sellers should research which mockup styles work in their niche on best sellers and source mockups from sites such as Creative Market, Creative Fabrica, PlaceIt or Etsy. For SEO, Etsy first matches a shopper’s query against keywords in a listing’s title, tags, description, category and attributes, then ranks matches, so aim for the first or second page. Find phrases free via Etsy’s predictive search bar, phrasing them as a typical customer would rather than in technical terms, or use Sales Samurai — her example ‘dog collar’ showed over 26,000 Etsy searches per month plus suggested related tags such as ‘boy dog collar’ and ‘small dog collar.’

Key takeaways

• Optimize listings for three layers — being found, getting the click, and closing the sale — not SEO alone
• Use as many of the 10 photo slots as possible and make the first thumbnail image irresistible
• For DIY photos, use natural side light, an uncluttered background, and horizontal framing with room for Etsy’s crop
• Etsy’s algorithm scans title, tags, description, category and attributes for query matches before ranking listings
• Research keywords via Etsy’s predictive search or Sales Samurai, using customer language rather than technical terms

Episode details: published April 4, 2023 · 17:00 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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