The hidden Etsy market that could skyrocket your shop 💰 (How to find unsaturated Etsy niches)

About this video

Kate Hayes argues that broad Etsy categories look saturated, but specific sub-niches within them can have solid demand with much lower competition, and shows her research process for finding them. The theory is to target the shopper’s second, more specific search — for example, ‘watercolor giraffe art print’ instead of ‘animal art,’ or ‘funny new mom shirt’ instead of ‘mom shirt.’ Using Etsy’s predictive search suggestions together with the Sales Samurai Chrome extension, she filters keyword phrases containing ‘pet’ to a maximum of 10,000 competition and compares estimated monthly search volume against competition. She then checks a promising phrase on Etsy itself for bestseller, Etsy’s Pick, or ‘popular now’ badges as evidence listings sell consistently, clicks into a listing to find ’explore related searches’ ideas, and takes a new phrase — ‘ugly drawn pet portrait’ — to the Sales Samurai web tool. There, related phrases show search volume, click-through rate, and competition; she cites ‘ugly dog portrait’ in the transcript as having over 21,000 searches per month and competition of 653, then verifies on Etsy that many results carry bestseller or popular badges. She repeats this loop across Etsy, the Chrome extension, and the web tool to surface rising sub-niches before making product decisions.

Key takeaways

• Target specific sub-niches inside broad categories — they have lower competition while still having solid search volume
• Aim to rank in shoppers’ second, more specific search, where they are ready to buy, rather than the initial broad search
• Use Etsy’s predictive suggestions plus Sales Samurai, filtering for lower competition (she uses a 10,000 maximum in the demo) and comparing search volume to competition
• Validate a phrase on Etsy by looking for bestseller, Etsy’s Pick, or popular-now badges indicating consistent sales
• Use listing pages’ related searches and the Sales Samurai web tool to chain from one phrase to related, potentially trending sub-niches

Episode details: published November 5, 2024 · 9:10 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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