The Secret to Creating Digital Products that SELL 👀 (STEAL THIS GRAPHIC DESIGN STRATEGY)

About this video

Kate Hayes argues that two design techniques make digital products look professional enough to sell: alignment/layout and cohesion. On layout, she covers left, center, and right alignment, horizontal and vertical distribution, and using negative space so a design does not feel jumbled and the viewer’s eye knows where to go first. She demonstrates ruler and guide tools in the design platform she uses (toggleable with Shift+R) so elements snap into alignment, and shows its AI image generator, which can switch between models including Flux Pro, plus an image restyle feature that reimagines an existing image in a described or community style such as watercolor or cartoon. On cohesion, she explains color harmonies — complementary, split complementary, triadic, tetradic, analogous, and monochromatic — citing brand examples such as FedEx and IKEA for complementary colors and Starbucks for monochromatic, and advises picking a few colors at the start and sticking with them. She adds that fonts should contrast (the rule is that opposites attract) while staying consistent, and that photos, icons, and graphics should share one aesthetic throughout a product.

Key takeaways

• Good alignment, even distribution, and deliberate negative space create visual order and tell the viewer what to look at first.
• Rulers and draggable guides in a design tool let elements snap into place so layouts stay precisely aligned.
• Pick one color harmony (complementary, triadic, analogous, monochromatic, etc.) and limit the palette to a few colors carried through the whole product.
• Pair fonts that contrast enough to be interesting — such as a serif with a sans serif — then use the same few fonts from start to finish.
• Keep one consistent graphic style across photos, icons, and illustrations so multi-page products feel polished rather than scattered.

Episode details: published February 11, 2025 · 16:13 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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