THE SECRET TO MY ETSY BUSINESS 😲 | My #1 Etsy Shop for Beginners Strategy (+ EXCITING ANNOUNCEMENT)

About this video

Hayes, describing herself as a six-figure business owner and top one percent Etsy seller (her claim), says the under-discussed secret behind her shop is pillar two of her five pillar Etsy success formula: after identifying a profitable product category, offer it in a trending style, because a product in a good category but an outdated style will not sell. She splits trend research into proven trends and predicted trends. For proven trends, search one of your main keyword phrases on Etsy and study the listings on the first and second pages, paying extra attention to those with the best seller or popular now badge — taking inspiration, not copying, to spot ’trend elements’ such as specific color schemes, patterns, materials, hardware, metals, or scents; her example is baby blankets offered in a boho color scheme. For predicted trends, she recommends Pinterest Predicts, noting Pinterest and Etsy share many users; she cites its claim that 8 out of 10 of its predictions for last year 2021 came true, and walks through the biophilic design prediction as an example. The goal is to identify four to five trend elements to build into your products. Much of the video also promotes her free live 60-minute masterclass on June 23rd covering all five pillars.

Key takeaways

• A profitable category is not enough — the product must also be offered in a trending style to sell
• For proven trends, study first- and second-page Etsy results, especially listings with best seller or popular now badges
• Look for trend elements: color schemes, patterns, materials, hardware, metals, or scents
• For predicted trends, use Pinterest Predicts, since Pinterest and Etsy share many users
• Narrow your research down to four to five trend elements to incorporate into your products

Episode details: published June 14, 2022 · 9:28 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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