THESE 15 TRENDS will make CRAZY sales on Etsy this Fall! 🚀 | Fall 2024 Etsy Trends

About this video

Hayes presents 15 fall trends for Etsy, grouped into decor, gifting and style, arguing that leaning into trends after intentional research raised her own shop’s conversion rate and sales. Decor trends include comforting cozy pieces, statement rugs, new cottagecore, earthy ceramics, dark wood tones such as walnut and mahogany, and mermaidcore. Gifting trends include autumn harvest bundles, traditional fall with a twist, barnyard imagery, couples gifts, and embossed stationery. Style trends are new boho, cozy chic, refined minimalism and inner-child jewelry. She cites Etsy search increases she reports, including a 460% year-over-year rise for ‘paper lantern hanging,’ 709% for ‘chicken sweatshirt,’ 163% for ‘Thanksgiving figurine,’ and 53% for ’embossed.’ She also demonstrates checking a term such as ‘artichoke art’ in Sales Samurai for search volume, click-through rate, competition and live listings, and stresses trends can be applied to product photos, styling, banners and SEO, not only to the products themselves.

Key takeaways

• Apply trends beyond the product itself — to listing photo styling, seasonal shop banners and SEO titles and tags
• Fall decor directions she names: cozy lived-in comfort, statement rugs, new cottagecore, earthy ceramics, dark wood tones and mermaidcore
• Validate a trend term before building a product: she shows using Sales Samurai to check estimated search volume, click-through rate, competition and existing listings
• Couples gifts and embossed stationery are highlighted as continuing gifting opportunities, with personalised couples items and embosser stamps and seals as examples
• Style directions for fall include new boho, cozy chic knitwear in brushed wool and fleece, refined minimalism in neutrals, and nostalgic inner-child jewelry

Episode details: published June 27, 2023 · 8:30 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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