These 6 products will EXPLODE your Etsy sales 💥 | Top products to sell on Etsy

About this video

Hayes shares six product types she says are best sellers on Etsy, urging sellers to base decisions on data and on who shops on Etsy. She says statistics show over 50% of Etsy buyers are 18 to 35, 60% are in the US, and over 80% are female, so she frames the core buyer as a millennial American female. The six types are: 1) products for sellers themselves, such as monthly budget spreadsheets, digital planners, mockup bundles and idea PDFs; 2) seasonal decor for seasons, holidays and occasions like weddings and birthdays, including unique mugs, wreaths and seasonal signs; 3) minimalist jewelry as a less tapped-out sub-niche within jewelry; 4) personalized gifts for him, such as customized wallets, belts, knives and watches, bought largely by women gift-shopping; 5) everything 90s, including clothing, hair accessories, party decor and novelty items tapping millennial nostalgia; and 6) digital prints / printable wall art, with popular styles including flowers, mid-century modern, abstract shapes and watercolor. She notes 80% of Etsy revenue comes from categories including housewares, home furnishings, jewelry and personal accessories, craft supplies, apparel, beauty and personal care, and paper and party supplies, and promotes her free Digital Product Powerhouse training.

Key takeaways

• Hayes says Etsy buyers skew millennial American female: over 50% are 18-35, 60% are in the US, and over 80% are female, according to statistics she cites.
• Sell to sellers: as seller numbers grow, demand grows for business tools like budget spreadsheets, digital planners, mockup bundles and idea PDFs.
• Seasonal decor examples Hayes names as selling well include unique mugs, seasonal wreaths in fall earthy tones, Christmas colors or light spring/summer colors, and seasonal signs.
• Personalized-for-him products work because women are often buying gifts for a partner, dad or grandpa; Hayes suggests useful, thoughtful items like wallets, belts, knives and watches.
• Digital prints are presented as a digital product opportunity, with Hayes listing flowers, mid-century modern styles, abstract shapes and watercolor as currently popular styles.

Episode details: published October 3, 2023 · 5:39 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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