THIS is why you're not making sales in your Etsy shop 🤯 (and how to fix it)

About this video

Kate Hayes, drawing on what she describes as eight years as an Etsy seller, explains three common reasons Etsy sales fall and how to respond to each. First, seasonal patterns: some niches peak and slow predictably — she gives wedding items as busy from March through August and quieter from September to December, while ornament shops surge from September through December and slow in spring and summer. She advises planning across the whole year, using slow periods for discounts, promotion via social media, announcements and email, shop improvements such as photography or SEO, new product development, and collaborations. Second, outdated products: every trend rises, peaks and fades, illustrated by the chevron pattern and the Comic Sans font, so sellers should track current demand through niche keyword research, Etsy’s Marketplace Insights report, Pinterest Predicts and the Creative Market newsletter. Third, competitors taking sales: instead of being intimidated, study better-performing shops for edges in price, free shipping, customization, SEO, photos, branding, FAQs, off-Etsy marketing or service, then improve one or two of those areas in your own shop.

Key takeaways

• Seasonal dips are normal for product businesses; judge performance across the whole year rather than reacting to a slow month.
• Use slow seasons productively: run incentives, promote more, improve photos or SEO, research trends and develop new products.
• Trends follow a life cycle and fade — the chevron pattern and Comic Sans are given as once-popular examples now considered outdated.
• Stay current using keyword research, Etsy’s Marketplace Insights report, Pinterest Predicts and trend newsletters.
• Research competing shops to find the one or two advantages — price, shipping, SEO, photos, branding or service — behind their better conversion, then close those gaps.

Episode details: published June 6, 2023 · 10:57 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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