This NEW ETSY SEO TOOL Changes Everything for Shops! 🤯

About this video

Kate demos Etsy’s new Marketplace Insights tab, found in Shop Manager under Stats, which lets sellers do native keyword research instead of relying only on third-party tools. You type a keyword and get a graph of search volume over the last 30 days, similar terms and exploratory ideas with searches and search results (competition), and a competitive research section showing listings ranking for that term. Her example: ’nursery wall art’ has over 21,000 searches in the last 30 days but 1.6 million listings using the phrase. She gives four uses. 1) Improve SEO by validating phrases before putting them in a listing title, tags and description, and finding narrower long-tail options — ‘boy nursery wall art’ has over 2,000 searches (2.4K in the similar terms list) with much less competition, versus ‘girl nursery wall art’ at 1.9K. 2) Competitor research: scan ranking listings, best seller badges, styles (she notices geese, simplistic vintage styles, bundles/gallery walls, text), price points and title keywords. 3) Identify products by targeting high volume with low competition — e.g. boy over girl nursery art, and ‘Christian nursery wall art’ with 831 searches and far fewer listings as a promising niche she might not have thought of. 4) Spot trend spikes on the 30-day graph, though she hopes Etsy adds longer/seasonal views. She notes the tool is new and in beta testing, third-party tools are still more comprehensive, and current limits are 15 free searches per week on a regular plan and unlimited use for Etsy Plus subscribers.

Key takeaways

• Find it in Shop Manager > Stats > Marketplace Insights for search volume and competition data straight from Etsy
• Target the sweet spot: accurate phrases with high search volume and lower competition, usually narrower long-tail terms
• Her example gap: ’nursery wall art’ 21,000+ searches but 1.6 million listings, vs ‘Christian nursery wall art’ 831 searches with far less competition
• Use the ranking listings shown for a keyword to read trends, best seller badges, bundles and price points
• Limits: 15 free searches per week on a regular plan, unlimited for Etsy Plus; the graph currently covers only the last 30 days

Episode details: published November 28, 2025 · 8:41 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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