TOP 10 ETSY QUESTIONS ANSWERED! (How to Sell on Etsy Successfully- Q & A with Nancy Badillo)

About this video

In a collaboration with fellow Etsy coach Nancy Badillo, Kate Hayes answers five of the ten most common Etsy questions (Badillo covers the other five on her channel). Hayes, who says she started her shop in 2015 and grew it to six figures and the top 1% of Etsy shops, first addresses listing count: there is no required minimum to open, but she recommends starting with at least 12 quality listings so the first shop page looks full and established, warning against padding the shop with weak listings or delaying launch for perfection. On fees, she details the 20-cent listing fee, charged on creation, renewal, and each sale, with listings expiring after four months; the transaction fee of 5% of the item price plus shipping and gift wrap, illustrated as $2 on a $40 total ($30 item, $7 shipping, $3 wrap); optional Etsy Ads set by daily budget; and offsite ads, charged only if a purchase follows within 30 days of a click — 15% for shops under $10,000 in sales in the previous 365 days, which can opt out, versus 12% once over $10,000, when opting out is no longer allowed. Payment processing varies by country, with the US fee stated as 3% plus 25 cents, and shipping labels from FedEx and USPS can be bought through Etsy by shops accepting Etsy Payments or PayPal; she notes other fees exist and advises pricing to cover fees and taxes. For reviews, she advises over-delivering on product quality and customer service, adding personal touches and packaging extras like thank-you or social cards, and giving gentle reminders rather than nagging. For views without sales, she recommends auditing the shop as a whole — branding, fullness, reviews, About and policies, niche and trend fit — then each listing’s price, photos, personalization, shipping, and description. For repeat customers, she suggests wowing buyers on the first order, setting up a thank-you coupon for a percentage or fixed amount off, and linking social media and email signup in the announcement, About page, packing slips, and inserts.

Key takeaways

• Launch with at least 12 quality listings so the shop looks full and established, prioritizing good photos, SEO, and descriptions over sheer quantity or perfection.
• Budget for core Etsy fees: 20 cents per listing (renewing every four months and on each sale) and a 5% transaction fee on price plus shipping and gift wrap.
• Understand offsite ads: the fee applies only on a sale within 30 days of a click, is 15% and opt-out-able under $10,000 in prior 365-day sales, and drops to 12% but becomes mandatory above that threshold.
• Earn reviews by over-delivering on quality and service, adding personal packaging touches, and reminding buyers gently rather than pushily.
• Convert views and first orders by auditing shop branding and individual listings, then encourage returns with a thank-you coupon and social/email links throughout the buying experience.

Episode details: published July 23, 2021 · 13:46 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

← Previous: HOW TO SKYROCKET YOUR ETSY SALES | How to Start an Etsy Shop 2023 · Next: SECRET HACK FOR EDITING PRODUCT PHOTOS (How to edit images online feat. autoRetouch) →

All Kate Hayes videos · Kate Hayes profile · Kate Hayes on YouTube