Turn Etsy VIEWS into SALES 💰| Etsy Shop for Beginners 2024 | Selling on Etsy 2024

About this video

Kate Hayes gives four steps to turn Etsy views into sales by optimising listings for conversion, explaining that sales and search ranking reinforce each other in a cycle. Step one covers the main photo and title together: use the best, eye-catching photo and a clear title to win the click, use all 10 photo slots plus a listing video if you have one, and show different angles, size, colour, texture, materials, unique features and lifestyle photos so buyers can imagine the item in their life. Step two is the description: open with a hook painting the experience/problem solved, then give details (size, dimensions, colour/variation options) in paragraphs or bullets, add links to your other listings at the bottom, keep grammar correct and sections clear, and photograph as if there is no description and write as if there are no photographs. Step three is price: compare competitors that are selling consistently and use Sale Samurai’s price data; she says best sellers are usually neither the lowest nor highest priced, but in a middle sweet spot, while still covering costs for a healthy margin. Step four is shipping price and processing time: keep shipping competitive, consider Etsy’s free shipping guarantee for orders over $35 (building the cost into your price), and shorten processing times. Bonus tips are to maximise engagement (more photos, video, completed About section and policies, which she says also boost search) and to compare high- versus low-performing listings in Etsy Stats and replicate what works.

Key takeaways

• Main photo and title win the click; use all 10 photo slots plus video, showing angles, size, texture, materials and lifestyle use
• Write descriptions with an experience-focused hook first, then clear details, and link to your other listings at the bottom
• Price in the middle range of selling competitors, not the lowest or highest, while covering costs and keeping a healthy margin
• Keep shipping competitive, consider the free-shipping guarantee for orders over $35 with the cost built into price, and shorten processing times
• Use Etsy Stats to compare high- and low-performing listings and replicate the winning elements; complete About and policies sections to boost engagement and ranking

Episode details: published January 12, 2022 · 10:59 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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