ULTIMATE CLAUDE TUTORIAL FOR BEGINNERS (the 6 Claude AI features that have EXPLODED)

About this video

Kate Hayes gives a beginner tour of Claude, used for three years in what she describes as her seven-figure online business. On plans, as reported at filming: free covers basic chat and web search with limited daily usage; Pro ($20/month) gives 5x free usage plus the Opus model (named as Opus 4.7), Projects, Code and deep research; Max ($100–$200/month) adds usage and priority, worth it only if Pro limits are regularly hit. She recommends the desktop app. Two one-time setup steps: in Settings > Capabilities, toggle on both memory options; and in Settings > General, fill in ‘Instructions for Claude’ with who you are, your audience, tone and format preferences. Her prompting formula has five ingredients: context, task, format specifics, constraints, and permission to ask clarifying questions. Her technique: first ask Claude in a separate chat to interview her and write the robust prompt itself — demonstrated with a sales email for a fictional candle line at 30% off for seven days — then paste it into a new chat and iterate. Keep web search on; reserve Research and Opus for deep work, since Opus consumes usage faster. File uploads can summarize PDFs, critique resumes, designs or thumbnails, and analyze survey results. Projects are context-carrying folders: chats inside inherit its instructions and files (demo: an email marketing project with brand voice instructions and a brand guidelines document). Connectors let Claude pull directly from Gmail, Drive, Calendar, Canva, Notion and Slack when toggled on — Drive can analyze a resume with no manual download, and Canva can create an editable design using your brand kit. Skills are reusable instruction sets: her social captions skill always returns three variations with emojis in her style, and a new skill can be built by asking Claude in chat to create one, uploading any guiding document first. Artifacts build interactive mini-apps such as trackers and dashboards without coding. Finally, Cowork works autonomously on local files in folders you grant access to, and tasks can be scheduled — e.g. a Monday 7 a.m. weekly brief of top digital-products news into a Google Doc — as long as the computer is awake.

Key takeaways

• Do the one-time setup: turn on both memory toggles in Settings > Capabilities and write personal instructions (who you are, audience, tone, format) in Settings > General so Claude stops starting from scratch.
• Build prompts from five parts — context, task, format, constraints, and permission to ask clarifying questions — and let Claude interview you and draft the prompt itself before you run it in a fresh chat.
• As reported in the video, Pro at $20/month (5x free usage, Opus model, Projects, Code, deep research) suits most users; reserve Opus for complex work because it burns usage faster, and only consider Max at $100–$200/month if Pro limits are regularly hit.
• Use Projects as context folders with their own instructions and files (e.g., an email marketing project with a brand guidelines doc) so recurring work inherits brand voice automatically, and turn repeated workflows into saved Skills that can be invoked as shortcuts.
• Connectors let Claude work directly inside Gmail, Google Drive, Canva and similar apps when toggled on for a chat, while Cowork can run multi-step and scheduled tasks on local folders autonomously — but the computer must be awake for scheduled runs.

Episode details: published May 12, 2026 · 29:57 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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