Ultimate Guide to Selling Printables on Etsy 💸 (step by step tutorial)

About this video

Hayes gives a step-by-step tutorial for selling printables on Etsy in four steps. Step one is choosing a specific printable type — such as wall art, party resources, charts or planners — and researching styles in demand (fonts, color schemes and graphics, in styles like watercolor, minimalist, boho or retro) by studying Etsy bestsellers on the first pages of search, Pinterest Predicts and Pinterest Trends, and Creative Market design trends, rather than creating only what you personally like. Step two is creating the design in the design platform she demonstrates: she uses a 24 in x 36 in poster preset at 300 DPI, which she calls the minimum industry standard for printables, notes wall art often needs a bundle covering different aspect ratios such as 2:3 and 3:4, and shows templates, text presets and transformations, elements, an AI background remover, an image vectorizer, textures, AI image generation and built-in mockups. Step three is building the Etsy listing as a digital, instant-download item, uploading mockups to the photo section (she notes 10 photo slots) and the deliverable files to the digital files section (up to five files, or a zip folder for more), with keyword-focused SEO in the title, description and tags. Step four is actively marketing the shop off Etsy through social media, email and collaborations instead of expecting Etsy alone to drive discovery.

Key takeaways

• Research demand before designing: study Etsy bestsellers and sources such as Pinterest Predicts/Trends and Creative Market design trends for fonts, colors and styles that are selling
• Create printables at a minimum of 300 DPI and start larger (Hayes demos 24 in x 36 in) so customers can scale down without quality loss
• For printable wall art, offer a bundle covering multiple aspect ratios such as 2:3 and 3:4 because buyers print at different sizes
• In the Etsy listing, put mockups in the photos section and the actual deliverable files in the digital files section — up to five files, or one zip folder if you have more
• Do not rely on Etsy to surface a new shop: promote proactively on social media, email and through collaborations to drive initial traffic

Episode details: published April 30, 2024 · 18:34 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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