What I wish I would have known BEFORE selling digital products online 🤦🏻‍♀️

About this video

Kate Hayes lists five things she wishes she had known before selling digital products, saying misconceptions delayed her start. First, the tech is doable for beginners: all-in-one tools like Canva let you create designs and source elements in one place, and step-by-step tutorials and courses remove the guesswork. Second, not all digital products are passive — custom branding kits or custom invitations require active work after an order, while instant downloads like Canva templates and wall art can sell on repeat with no extra work. Third, trend resources exist — she names Canva Trends, Creative Market trend reports and its newsletter, Pinterest Trends and Etsy’s Marketplace Insights — so you don’t have to guess fonts, colors or elements. Fourth, you can start scrappy with just a device, a free program like Canva or Inkscape, and a selling platform; she recommends Etsy for beginners, then Shopify or Creative Market. Fifth, the market is not too saturated: demand signals opportunity, demand keeps growing, and your unique style can differentiate you.

Key takeaways

• The tech is learnable for beginners — all-in-one tools like Canva combine design creation and graphic assets, and tutorials/courses provide step-by-step systems
• Distinguish passive from active digital products: instant downloads sell on repeat, while custom branding or invitations require work after each order
• Use trend resources instead of guessing — Canva Trends, Creative Market reports/newsletter, Pinterest Trends and Etsy Marketplace Insights
• Start scrappy with only a device, a free design program and a platform; Etsy is easiest for beginners because its marketplace search brings traffic
• A crowded category signals demand, not saturation — differentiate with your own unique style, perspective and twist on the product

Episode details: published March 5, 2024 · 12:35 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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