WHAT I WOULD DO if I were going to start an Etsy Digital Products Business in 2024 💵 (STEP BY STEP)

About this video

Kate Hayes outlines the step-by-step process she says she would use to start a new Etsy digital products business from scratch, drawing on what she presents as seven years selling on Etsy. She begins with product and niche research: typing ‘printable’ in Etsy’s search bar, examining results and ‘Popular now’ / bestseller items, then checking the phrase in Sales Samurai. For ‘printable wall art’ she notes over 3,000 searches a month in the tool and very high competition, but says high competition should not automatically rule out a niche if search volume is strong. She scans top listings for repeated title words and styles, identifying in this example minimalist, modern, pastel, muted and watercolor themes. She then checks Etsy’s community trend articles, citing for early 2022 emerald green as Etsy’s color of the year, pastels, abstract shapes, arches, squiggles and scallops, and a large year-on-year increase she quotes for pastel room decor searches. Next she creates designs using Placeit templates that can be edited, or by buying elements and fonts from Creative Market with a commercial license and assembling them in Canva or Photoshop. She chooses mock-ups from Placeit or Creative Market, advises mixing evergreen products with seasonal and holiday products, and finally building the shop and uploading listings.

Key takeaways

• Start research in the Etsy search bar, then validate phrases in Sales Samurai for search volume and competition before committing to a niche
• Study top listings for patterns in titles, price, style and color to identify what is already selling in that niche
• Cross-check listing research with Etsy’s own trend reports for colors, shapes and cross-category trends
• Create designs either from editable Placeit templates or from Creative Market elements bought with the correct commercial license
• Use purchased mock-ups modeled on successful listings, and build a mix of evergreen plus seasonal and holiday products

Episode details: published January 5, 2022 · 15:04 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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