Why MOST Etsy shops FAIL | The 3 biggest mistakes Etsy sellers make

About this video

Kate covers the ‘3 Ms’ of Etsy mistakes. Mindset mistakes: treating the shop as a hobby instead of a real business — she compares it to an Olympian training versus an intramural game, and says reaching revenue goals may require sacrificing time and investing in materials, resources, coaching, or software — and imposter syndrome, feeling unworthy because other sellers are already ahead, which she says every business owner feels repeatedly. Method mistakes: skipping market/product research and selling only what you personally like. Using Sales Samurai for ‘baby blanket,’ she shows over 23,000 searches per month, and a listing with almost 800 reviews in a shop with over 10,000 reviews, stressing inspiration over copying. The other method mistake is ignoring low-hanging fruit: quality photos, SEO keywords, variations, reducing processing time and shipping cost, and reminding buyers to leave a review. Marketing mistakes: not using free external traffic — pick one social media platform to start — not collaborating with other sellers or influencers (joint giveaways, sending free product for a feature), and not offering incentives such as a discount code, flash sale, or freebie to motivate buying now.

Key takeaways

• Mindset: treat Etsy as a real business, not a hobby, and push past imposter syndrome
• Research demand before creating — validate keywords and best sellers instead of guessing
• Fix low-hanging fruit: photos, SEO, variations, processing time, and review reminders
• Drive external traffic, starting with one social media platform
• Collaborate with sellers/influencers and offer incentives like discounts or freebies

Episode details: published September 19, 2023 · 13:37 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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