Why my Etsy shop succeeded (The 4 mindsets you HAVE to have for Etsy success)

About this video

Kate, who says she has sold on Etsy for over seven years and made multiple six figures from her shop over that time (her claim), argues that strategy alone is not enough without the right mindset, and shares four ‘willingness’ mindsets. First, view the shop as a business, not a hobby: think like a CEO, be self-motivated, learn the unglamorous parts (finance, bookkeeping, marketing), look professional and trustworthy, and build a foundation you could scale with employees or contractors; she points to Tailor Brands for things like an LLC, logo, domain, and website. Second, be willing to level up: keep learning both your craft/product skill and your platform strategy (for Etsy, things like photography, listings, and SEO), because marketing and platforms keep evolving. Third, be willing to pivot: watch trends and change product style, product category, or marketing platform when momentum fades, since success comes from trial and error. Fourth, be willing to promote: first make the offer irresistible — a quality, trending, competitively priced product, ideally with customization, plus an incentive such as a discount, freebie, or bonus — then promote it aggressively on every channel you have rather than being shy about it.

Key takeaways

• Mindset 1 — treat the shop as a business, not a hobby: work scheduled hours, learn finance/bookkeeping/marketing, invest in professional branding, and set up to scale beyond doing everything yourself
• Mindset 2 — keep leveling up in two areas: your craft/product skill and your platform strategy (e.g. Etsy photography, listings, SEO), because both keep evolving
• Mindset 3 — be willing to pivot when momentum fades: change the style, the product category, or the marketing platform, using trial and error to find what works
• Mindset 4 — promote aggressively, but only after making the offer irresistible: quality trending product, competitive price, customization options, plus an incentive like a discount, freebie, or bonus
• The earnings framing is the creator’s own claim: she says she has sold on Etsy for over seven years and made multiple six figures from her shop over that time

Episode details: published November 22, 2022 · 12:02 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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