Facebook Lead Generation Campaign Tutorial

About this video

Presenter Elizabeth (not Kevin Stratvert) gives a step-by-step Facebook lead generation tutorial using the example business Highlands Consulting, then automates follow-up with Zapier. Starting from a Facebook business page and Ad Center, she chooses automated ads — described as best for small businesses and beginners wanting a ‘set it and forget it’ approach — rather than a fully manual campaign. She explains common goals: get more leads (collecting contact info via pre-filled lead forms), get more messages via Messenger, WhatsApp or Instagram Direct, and get more website visitors. For leads, she builds a form keeping full name and email checked by default, warning against asking for too much, and notes you don’t need a website for lead ads. She customizes ad creative, using Canva for a more image-heavy ad, picks a ‘Learn more’ button, and recommends creating at least three or four ads (she updated four) so Facebook can favor performers. She covers daily budget, special ad categories (employment, financial services, housing, political), audience options including Advantage+ versus manual targeting and local narrowing, and placements across Facebook, Messenger and Instagram. She then builds a Zap using the template for sending Gmail emails for new Facebook Lead Ads, maps the lead’s email and full name into a personalized message with subject ‘Schedule your free consultation with Highlands Consulting’, tests it, publishes it, and retroactively sends it to three leads already received. Checking back in under 24 hours, she reviews reach, impressions and cost per lead, noting one ad had generated all three leads so far.

Key takeaways

• Automated ads are positioned for beginners/small businesses: Facebook asks about goals and preferences, creates variations and optimizes them automatically
• For a lead form, keep email checked and balance information requested; Facebook lead ads do not require a website
• Create at least three or four ad variations so Facebook can shift delivery toward the best performer; in the example one ad produced all three early leads
• Audience choices include Advantage+ optimization, full manual targeting, and tight local targeting, with trade-offs between reach and relevance
• Connect Facebook Lead Ads to Gmail via Zapier to instantly send a personalized follow-up email using the lead’s name and email, including to leads already collected

Episode details: published February 20, 2025 · 18:29 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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