Gelato Print on Demand Etsy Shop Tutorial | From Start to First Sale

About this video

Kevin, in partnership with Gelato, launches a print-on-demand Etsy shop for the Kevin Cookie Company with no inventory or monthly subscription on Etsy, while Gelato prints locally in over 30 countries and handles printing, packing, and shipping. Setting up Etsy involves choosing language/country/currency and a shop name, then creating a placeholder listing — Etsy requires at least one listing to finish setup — with title, image, description, price, shipping and return policy, set to manual renewal. He notes a one-time $29 setup fee in setup, later described as around $15 to $29 depending on location, and recommends two-factor authentication. In the listing he specifies a physical, made-to-order poster, and adds Gelato as production partner (location given as Oslo, Norway, where Gelato is headquartered) with the note ‘Gelato prints and ships my product on demand.’ He then connects Etsy in Gelato under Stores (Gelato also connects to Shopify, Amazon, TikTok, WooCommerce, Wix and others), creates a premium matte paper poster, drags in a chocolate chip cookie recipe design, and adds personalization: a text layer with placeholder ‘Your family name’, character limit raised from 16 to 40, Cookie font, and size reduced from 48 to 24. Personalization Studio requires a 14-day free trial; after that a starter plan with no monthly fee charges a small fee per personalized item. He picks mockups, fills title/description/tags, sets a retail price of $12.10 for about a 50% margin, publishes, and notes Gelato offers 50% off a first order purchased within two days of signing up, plus branded packaging and Mockup Studio extras.

Key takeaways

• Etsy provides discovery with millions of active buyers and no monthly subscription; Gelato handles production and shipping locally in over 30 countries so you never touch inventory
• Finish Etsy setup with a placeholder listing, declare the item made-to-order, and add Gelato as production partner before you can connect the stores
• Connect Etsy inside Gelato > Stores > Connect > Grant access, set billing currency, then any Gelato product can be published directly to Etsy
• Personalization is set in Gelato’s studio (text layer, character limit, font, placement) and needs a 14-day free trial; the starter plan after that has no monthly fee, only a per-item fee
• Check Gelato’s cost breakdown before publishing — the example $12.10 retail price gave about a 50% margin — and use the 50% off first order within two days to test a sample

Episode details: published June 19, 2025 · 17:54 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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