Grammarly for Small Businesses: Real Examples Across Sales, IT, and Marketing

About this video

Elizabeth, who runs a small accounting firm, explains how her team uses Grammarly as an AI writing partner across emails, proposals, presentations, and internal projects without changing how they work. For marketing, she shows using Grammarly’s AI chat to generate ideas and prompts when facing a blank page, such as newsletter topics, and then drafting in the same document with help along the way. She demonstrates the reader reactions function on a draft newsletter article: it gives a high-level overview, predicts how the message will land, and highlights questions readers might still have, with audience presets that can be customized — in her example, to subscribers to an accounting newsletter seeking tips on bookkeeping, financial management tools, and taxes. After editing or redefining the audience, reader reactions can be run again. She encourages sales staff to use the same tool on proposals and the AI writing assistant to draft emails from a prompt. Finally, she shows the humanizer tool rewriting a project manager’s delay notice in an everyday voice so the facts stay the same but the tone becomes calmer, clearer, and more personable, also noting its use for simplifying technical language.

Key takeaways

• Grammarly’s AI chat can help a team get unstuck from a blank page by generating ideas and prompts, such as newsletter topics, inside the document where writing happens.
• The reader reactions function previews how writing is likely to be perceived, summarizes how the message will land, and highlights questions readers might still have.
• Reader reactions can be run with preset or fully customized audience definitions, and re-run after edits or an audience change to check the revised message.
• Using reader reactions on sales proposals can surface clarity gaps and likely client questions before sending, reducing back-and-forth and supporting faster decisions.
• The humanizer tool can change tone — for example rewriting a delay notice to sound transparent, calm, and confident — without changing the factual content, and can simplify technical terminology for non-technical readers.

Episode details: published February 24, 2026 · 7:42 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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