How to Set Up Your LinkedIn Profile (Ultimate Guide)

About this video

Kevin reframes LinkedIn as a personal brand and online billboard working 24/7, not a dusty resume, noting that people who Google your name and LinkedIn’s search algorithm will surface an optimized profile for jobs, projects and networking. He starts with the profile photo: use a professional but approachable phone photo near a window with natural light, a clean background, centered and smiling, avoiding group photos, vacation selfies and cropped party pictures. As an optional trick he pastes a photo into ChatGPT with a prompt to transform it into a professional LinkedIn headshot, noting uploading multiple angles improves accuracy, then uploads it via Add Photo and saves the crop. For the banner, he clicks the camera icon to add a cover image from an upload or presets, using a Kevin Cookie Company factory image as an example. For the headline, which allows 220 characters, he rejects using only a job title and gives a formula of role plus how you help plus who you help, exemplified by Master Baker making 10,000 cookies a day, faster, fresher, better at the Kevin Cookie Company. In the About/summary section — where on-screen text says members who include a summary receive up to 3.9 times as many profile views — he structures text as who I am, what I do, and why I love it, in a conversational tone, optionally drafted with ChatGPT. In Experience he recommends bullet points of what you do, who you do it for, and the outcome, illustrated with producing over 10,000 cookies daily and building a Cookie Club to over 100,000 monthly subscribers with a 98.5% retention rate. He pins three top skills (recipe development, food production, food quality control in the example), explains endorsements as social proof, adds Recommendations by requesting them from connections and giving one first, customizes the default messy profile URL, posts in Activity to stay top of mind, and finishes with the Open to settings to specify job titles, start availability and employment type, visible to the whole network or recruiters only.

Key takeaways

• Treat the profile as a searchable personal brand: use a clear, smiling headshot with clean background and a custom banner instead of leaving both blank or messy
• Write the 220-character headline with the formula role + how you help + who you help, not just a job title
• Write the About section as a conversational story of who you are, what you do and why you do it; LinkedIn text in the video says summaries get up to 3.9 times as many profile views
• Write Experience bullets as what you do, who for, and a measurable outcome, and pin three skills so searches and endorsements reinforce what you want to be known for
• Request recommendations from connections, customize your profile URL, post regularly in Activity, and set Open to preferences for network-wide or recruiters-only visibility

Episode details: published May 21, 2025 · 17:47 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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