How to Use Google Flow (Step-by-Step Tutorial)

About this video

Kevin Stratvert walks through Google Flow at flow.google, Google’s AI filmmaking tool, by building a short commercial for the Kevin Cookie Company. After signing in and clicking New Project, he shows the workspace with media, characters, scenes and AI tools on the left, a canvas in the middle, and an AI assistant on the right. Entering a prompt does not generate video immediately; Flow asks follow-up questions about vibe (he chooses cozy and warm), hero feature (chocolate chip cookies), and visual style (photo-realistic and cinematic). Flow then builds a text storyboard naming characters Silas, a master baker in his late 50s, and Maya, an eight-year-old girl, plus locations, props, wardrobe and set, broken into six frames with context, action, camera angles, lighting and dialogue. He stresses refining the text storyboard first because text edits do not consume credits, while video generation does. Next Flow creates a visual storyboard; he spots that frame six needs the text Kevin Cookie Company on the box and has it fixed before generating clips. Generating all six scenes costs 90 credits after an approval prompt. He then assembles clips in Scenes, adding, trimming and rearranging them on a timeline, editing an individual clip via the prompt box, downloading the finished scene, or downloading single clips from All Media for editors like DaVinci Resolve or Premiere Pro. He also demos Characters: describing Silas, naming him, assigning a voice, referencing him with @ in a prompt (Silas eats a cookie at a train station), turning yourself into an avatar, and transforming an uploaded backyard video into a snowy winter day.

Key takeaways

• Refine the text and visual storyboard before generating video, because text edits are free while video generation consumes credits — six scenes in the demo cost 90 credits
• Flow asks follow-up questions about vibe, hero feature and visual style, then builds a six-frame storyboard with characters, locations, camera, lighting and dialogue
• Use Scenes to combine individual clips on a timeline where you can trim, rearrange and prompt-edit single clips before downloading
• Create reusable characters by description, reference image or avatar, give them a voice, and invoke them with @ to keep them consistent across scenes
• Flow can also transform an existing uploaded video, such as turning a backyard walk into a snowy winter day, and individual clips can be exported for external editors

Episode details: published July 7, 2026 · 9:15 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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