Jira Tutorial for Beginners — Learn Jira in 20 Minutes

About this video

Kevin, in a sponsored tutorial with Jira, builds a Kevin Cookie Company cookie box launch campaign to show non-developer teams how Jira works. Setup: click ‘Get it for free’ — free for up to 10 users — create a site (the team’s shared workspace), answer questions about team type (he picks Marketing) and intended uses (he picks launch campaigns, manage marketing content, and report on project progress, up to three options), then create a first project/space, choose work types such as Task, and accept the default stages To Do, In Progress, and Done. In list view he creates tasks — Design Packaging, Write a Social Media Post, Review Ad Copy with Legal — then sets due dates, priorities (Design Packaging to highest), extra fields, descriptions, subtasks, and comments. Jira’s built-in AI, Rovo, writes a polished task description from a prompt and suggests subtasks (six suggestions are shown, including develop concepts, select materials, and design visual elements) that can be created all at once. Views can be filtered (e.g., by highest priority) and sorted, columns dragged to reorder, and the board view used Kanban-style by dragging Design Packaging to In Progress; calendar shows deadlines and timeline gives a Gantt-style view of overlap and dependencies. He invites teammates Nestor and Patti by email via Settings > User Management, assigns Review Ad Copy to Nestor, and replies to Nestor’s comment question confirming only the ad copy needs legal review. A Forms feature turns a marketing content request form (summary, description, attachment, plus a dragged-in due date) into new tasks automatically, tagged with labels showing their origin. Ask Rovo generates a project update for his manager from the project’s tasks and activity, Automation built in plain language — ‘when a new task is created, assign it to me, Kevin Stratvert, and notify me on Slack’ — creates a trigger with assign and Slack-notification actions. The summary view snapshots progress (in his example, 10 total items with one in progress) and Jira integrates with over 3,000 apps including Slack, Teams, and Power BI.

Key takeaways

• Jira is free for up to 10 users; setup creates a site, then a project/space with work types and default To Do / In Progress / Done stages tailored by team-type questions.
• Work can be managed interchangeably in list, board (Kanban), calendar, and timeline (Gantt-style) views, with filtering, sorting, and draggable columns.
• Rovo, Jira’s built-in AI, can draft task descriptions, suggest and create subtasks, write project updates from project activity, and build automations from plain language.
• Forms convert external requests into Jira tasks automatically, with labels showing where an item came from, replacing intake by email.
• Plain-language automation can assign every new task to a named person and send a Slack notification, and the summary view plus over 3,000 app integrations track and connect progress.

Episode details: published November 12, 2025 · 19:34 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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