Jotform Instagram Agent Tutorial – How to Automate Instagram DMs with AI

About this video

A sponsored tutorial (Kevin says he partnered with Jotform) on Jotform’s new Instagram Agent, an AI tool that auto-replies to Instagram DMs, comments, and story mentions in your own voice. Setup: click ‘Create Instagram Agent’ from the linked page, connect your Instagram account, and let Jotform train the agent on your bio, posts, and DMs (you choose which sources to include) so it learns your tone, phrasing, and humor. The free plan includes up to 100 conversations per month, with upgrades available. In the dashboard, each ability — reply to DMs, comments, stories, mentions — can be toggled on or off individually, and a summary tracks how many replies the agent has handled, with per-conversation review. Customization options include pausing the agent, retraining it as your tone or content changes, setting active/response hours per ability, and an Agent Persona section for tone of voice (casual, professional, friendly) and response length. A knowledge base accepts typed info, uploaded files, website links, and Q&A pairs for more accurate answers. Per-ability automations can be edited: for comments, you can limit replies to specific posts or to comments containing a keyword — his example: anyone commenting ’newsletter’ gets an exact DM message plus a public reply saying ‘Thanks for your comment. Check your DMs.’ Preview mode simulates a DM/comment exchange (the agent correctly answers ‘Do you have a Discord?’ with his server link without manual typing), and he reports the live agent had already handled over 40 DMs, with like/dislike feedback on responses used for continued training. The same trained agent can also be published to WhatsApp, Messenger, and SMS.

Key takeaways

• Jotform’s Instagram Agent trains on your bio, posts, and DMs to auto-reply to DMs, comments, stories, and mentions in your voice; the free plan covers 100 conversations/month
• Toggle each reply ability on/off separately, pause the agent anytime, and restrict automations to set response hours (e.g., outside business hours)
• Add a knowledge base — typed info, files, website links, Q&A pairs — and tune persona (tone and response length) for more accurate, on-brand replies
• Keyword automations enable lead capture: e.g., a ’newsletter’ comment triggers an exact DM plus a public ‘check your DMs’ reply
• Test in Preview mode, review every conversation, and rate responses to keep training the agent; one trained agent can also publish to WhatsApp, Messenger, and SMS

Episode details: published October 22, 2025 · 8:18 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kevin Stratvert’s own claims, shared for education — they are not typical or guaranteed.

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